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While this economic shutdown is terrible for most businesses, it’s only going to last for so long.  Within a couple of months, the economy will slowly start to open back up, and businesses will have an opportunity to finally learn what...

With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks.  One of the only good things going for them:  after...

It’s amazing how fast reality can change.  One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices.  All three of those are getting shattered this week. Don’t panic –...

Coronavirus is just beginning to take root outside of China, but its spread is (finally) beginning to slow inside of China. It’s not yet clear how supply chains are going to be impacted by the weeks-long shut down of manufacturing plants...

Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs.  Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a...

By now you've probably heard about Google My Business and hopefully have set up and/or claimed the Google My Business profile for your auto repair shop. If you haven't, or if you are letting somebody else manage it for you, please read on...

Have you ever noticed that companies love to claim that their customer service is great?  One reason is that it’s not quantifiable.  Unlike claiming to be the cheapest, fastest or most experienced, it’s hard to point to a competitor’s...