Blog
Auto repair shop advice
Having a Performance Conversation with a Repair Shop Employee
Nobody wants drama in the shop. It’s bad for productivity, it’s bad for morale and it’s bad for business. And conversations about an employee’s sub-par performance can absolutely create drama if they go south. That’s why even shop...
Why Auto Repair Shops Still Need a Website in 2021
The world’s first website celebrates its 30th birthday this summer. Websites may have started out as a science project, but they have become an important part of small business success. And despite there being many ways for an auto...
Ransomware Hits Auto Repair Shops – How To Avoid It
Imagine this: you open up your shop one morning, turn on your computers, and a message pops up. It says someone stole all your data and if you don’t pay them thousands of dollars they’ll delete all of it for good. It’s called ransomware,...
Selling Maintenance with a Positive Message
While the last 12 months have not been a great time for most local businesses, several factors have helped auto repair shops weather the storm better than many other industries. That's true even while many people’s vehicles stayed parked...
How Important Are Online Reviews for Auto Repair Shops in 2021?
A recent study of consumer perception of online reviews shows that reviews continue to grow in importance when it comes to how consumers make decisions. Consider these key points from the survey of more than 1,000 people: 87% of consumers...
Be Wary of Evergreen, Auto-Renewing Website Contracts
Most companies make their money the right way – by making their customers happy. But there are always a few that find a way to make money off of angry customers. One famous example was a sunglasses company owner who determined in 2010...
Recruiting Auto Repair Techs? It Helps to Have Family.
If you’re looking to hire an automotive technician, you’ve got a hard job. And unfortunately, it’s not projected to get better any time soon. There has been a shortage of new technicians entering the field since at least 2012, ensuring...
Promoting a New (or Old!) Service
Whether you’re trying to justify a new equipment purchase or you just want to increase your profit margins, most shop owners have a particular service they’d like to grow without wasting a fortune to market it. The good news is that the...
Building Customer Trust from Six Feet (or Six Miles) Away
It’s important for auto repair shop owners, managers and service writers to build a connection with potential customers. Your shop will have more sales, higher margins and happier customers if those customers trust your employees to do...