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Auto repair shop advice

The Ultimate Generational Guide to Automotive Repair Digital Marketing

Why Every Generation Requires a Different Approach to Digital Marketing Despite the endless debates about generational divides, history tends to repeat itself. As each generation grows older, they...

An Effective Auto Repair Shop Website Design Wins Customers’ Trust

When it comes to everyday goods and services, people rely on their own past experiences. But what do drivers do when they are suddenly forced to look for a new repair shop? They look to find a...

Watch Out for Shady Auto Repair Marketing Companies

Table of Contents: 1. Shady Auto Repair Marketing Companies Tactics Introduction 2. “Your Domain Is About to Expire!” 3. “Your Website Has Errors!” 4. “Nobody can Find...

5 Affordable Marketing Ideas for Auto Repair Shops

Looking at an empty service bay can be frustrating However filling your schedule doesn’t require a massive marketing budget or complex strategies. Often, the quickest way to drum up business...

How Auto Repair Shops Can Use Short-Form Video to Build Trust

Video has quickly become the most powerful type of content on social media, and for auto repair shops, it’s one of the easiest ways to build trust and brand recognition online. Today’s customers...

How to Respond to a Negative Auto Repair Review

Despite the best efforts of shop managers everywhere, negative reviews are a common occurrence in the auto repair industry.  There are plenty of reasons – a repair fails, a customer wasn’t happy with the service they received, a customer...

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Auto Repair Financing – A Blessing, Not a Curse

If you’ve got customers looking at major repairs to get back on the road, there’s a good chance that neither of you are thrilled.  That’s because many people can’t handle a $2,000 repair bill, especially if they weren’t expecting it ahead...

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Three Ways to Increase Your Shop’s Value

When an investor/owner considers which repair shop to purchase, they look at a wide range of factors to determine a shop’s value.  Some of these factors are difficult to impact, such as the shop location, the age of the shop, or the...

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How to Earn Referrals

Did you know that 92% of people trust recommendations from their friends? While it can seem difficult to get customers to provide referrals, companies grow much quicker and have much better customers when they earn referrals.  Here are a...

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Character Beats Experience Every Time

When it comes to finding employees, personality and character traits are more important than experience.  That’s one of the most important findings from Jim Collins’s Good to Great, one of the most influential business management books...

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Repair Shop Cash Flow Management Tips

The Corporation for Enterprise Development did a survey of over 900 companies with five or fewer employees to take a look at business financial needs.  They found that fifty-five percent of those surveyed indicated that they could only...

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