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Auto repair shop advice
The Best-Kept Secrets to Dealing with Sales Objections
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too...
Google My Business Is Incredibly Important for Auto Repair Shops
Being found online is one of the most effective ways to increase your car count and/or to improve your ARO by attracting the right type of customers. Unfortunately, there’s not just one thing you need to do to be found when potential...
When Will Electric Cars Really Matter for Your Shop?
The news has been full of stories recently about electric cars. Volvo is phasing out gas-only cars in 2019. GM will have 20 electric cars by 2023. Tesla's Model 3 has a waiting list of more than 300,000 people. Odds are, however, that...
Five Traits All of Your Auto Repair Shop Employees Should Have
Every auto repair shop is seeking outstanding employees, especially technicians, but this job market makes it nearly impossible to hire perfect candidates. However, there are things you should never compromise on when hiring. Click here...
Do Facebook Ads Make Sense For Your Auto Repair Shop?
We’ve discussed why Google Ads (Search Engine Marketing) are a bad idea for most independent repair shops. However, we’ve also had several customers asking if Facebook ads make sense for their shop lately. For big brands with big ad...
Finding Great Technicians Takes A Lot More Than an Advertisement
A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of...
Five Ways to Attract New Drivers To Your Auto Repair Shop
New drivers tend to be young, meaning that they can provide a trusted shop with decades of business. How can your shop attract them to visit and win them as a customer for life? Click on the infographic below to learn how!
Pricing, Ethics and the Reputation of Your Business
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer,...
Four Ways to Increase Your Repair Shop’s Website Search Performance
When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re...