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Auto repair shop advice
Google My Business Is Incredibly Important for Auto Repair Shops
Being found online is one of the most effective ways to increase your car count and/or to improve your ARO by attracting the right type of customers. Unfortunately, there’s not just one thing you need to do to be found when potential...
Finding Great Technicians Takes A Lot More Than an Advertisement
A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of...
Four Ways to Increase Your Repair Shop’s Website Search Performance
When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re...
How to Manage the High Cost of New Auto Repair Equipment
According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops. Unfortunately, there’s not much shops can do to...
Three Things That Make Auto Repair Customers Angry
It takes plenty of money to earn a new customer, but unfortunately the work doesn’t stop there. It takes a lot of effort and goodwill to turn them into a loyal customer. Even then, it only takes a couple of bad mistakes to lose them. ...
How Much Does Online Advertising Cost?
Online websites are a cost effective way to get found by new customers – that’s why most small businesses, including repair shops, have websites. But how about online advertising? Online advertising is different than a website or...
Repair Shop Leadership: The Importance of Mentoring Top Talent
In our previous Repair Shop Leadership blog, we discussed the importance of defining your shop's culture, so that everyone understands what the shop is working to accomplish and the appropriate ways to get there. Once this has been...
Getting the Most Out of Your Auto Repair Reviews
We’ve mentioned before that online reviews are a critical part of your online presence, and great reviews will draw new customers to your shop. To maximize the impact that online reviews, have, however, you need to do more than just...
Invest in Retaining the Customers that are Invested in Your Shop
Consider this – one of your customers has come in three times for an oil change, and brought a coupon each time. They haven’t bought any other services from you, and even refused a couple of recommendations. Another brought their...