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Auto repair shop advice
Five Questions To Answer Before Marketing Your Auto Repair Shop
To market your auto repair shop successfully, you need to give people a reason to select your shop instead of others in the area - ideally a reason other than a coupon that makes your shop the cheapest shop in town. Click here to learn...
Believe It or Not, Cost is Just a Tiebreaker for Customers. Here’s Why.
It seems like customers are more price-sensitive than ever these days. When you need a football, it’s so easy to go to Amazon, type in “football”, sort by price, and buy the first one with good reviews. That mindset has become so common...
The United States Lives on Facebook. Does Your Shop?
Social Media has exploded in the past few years. What started out as Facebook and Twitter has splintered into a confusing landscape of apps – Instagram, Pinterest, Snapchat, LinkedIn and WhatsApp are all used by more than 1 in 5 adults...
8 Important Tools Every Service Advisor Needs in Their Toolbox
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. As is true with the top techs, the top service advisors in America need a number of tools in order to succeed....
The Best Auto Repair Shops in the World Have These Four Things
It takes far more than great mechanics to have a great repair shop. Click here to learn the four elements required for any business to be sustainably successful.
Technology Is Only a Great Assistant
Have you ever had trouble with a product and tried to call customer service? The phone only rings one time and the line is picked up – unfortunately, it’s a robot. It presents a list of options, and none of them quite fit your problem,...
Three Ways to Enhance Your Waiting Room Experience
Your waiting room is the public face of your shop. Just as the condition of your shop floor indicates how much you care about your mechanics or the vehicles you service, the condition of your waiting room indicates how much you care...
Three Reasons Auto Repair Shops Fail (And How To Avoid Them)
It takes hard work to run an auto repair shop. While you're focused on getting cars in and out of the shop, other major issues can drag you down. Here are three of them, along with suggestions on how to deal with them.
Beware of Phony “Domain Renewal” Notices!
Many of our customers (and millions of other people) have recently been getting “domain renewal” letters asking them to switch providers. If you don’t read the letter carefully, you might think you’re simply renewing your domain. They...