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Auto repair shop advice
Don’t Keep the High-Performing Jerk
If you watched more than a handful of cartoons as a kid, you remember all of the evil geniuses. Their names were different in each show, but they were always trying to rule the world, and the heroes always stopped them. Did you ever...
Why Buying Fake Reviews Is a Really Bad Idea
Have you ever seen a repair shop that had a terrible online rating, and suddenly had a great one? It’s hard to turn a terrible rating around in a few days – you have to have five reviews before Google will show your star rating, so if a...
Keeping Your Customers Safe and Your Bays Full
In many parts of the country, winter is fast approaching. While the coldest days in most states are December and January, November brings sub-freezing temperatures in dozens of US states. Freezing weather isn’t great for vehicles, of...
How Auto Repair Shops Demonstrate Online Credibility
Why do people start businesses? It seems like everyone has a different answer to the question. Do most of them hate their bosses? Do they want control of their own schedule? Do they want to make more money? One recent study makes an...
Auto Repair Shops Are Breaking Old Marketing Habits
One of the definitions of traditional is habitually done. Based on that, we may soon need to change the definition of traditional media. Traditional media was once just print media, but has more recently been defined as newspapers, radio...
Measuring Auto Repair Shop Business Health? Check These Three Ratios
Running a repair shop is time consuming. After dealing with repairs, parts orders, customer questions, marketing, employee issues, and bills, there’s sometimes not enough time or mental energy left to dedicate to high-level business...
What Makes Customer Programs So Profitable?
In our recent survey of independent auto shops, we asked what the most cost-effective tools were to bring existing customers into a shop. The most popular tool wasn’t online search or social media (although they did place second and...
Prepare Your Auto Repair Shop to Finish the Year Strong
It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids,...
The New Rule of Marketing – Marketing Your Shop in the Age of Social Media
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two...