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Auto repair shop advice
How Auto Repair Shops Demonstrate Online Credibility
Why do people start businesses? It seems like everyone has a different answer to the question. Do most of them hate their bosses? Do they want control of their own schedule? Do they want to make more money? One recent study makes an...
Auto Repair Shops Are Breaking Old Marketing Habits
One of the definitions of traditional is habitually done. Based on that, we may soon need to change the definition of traditional media. Traditional media was once just print media, but has more recently been defined as newspapers, radio...
Measuring Auto Repair Shop Business Health? Check These Three Ratios
Running a repair shop is time consuming. After dealing with repairs, parts orders, customer questions, marketing, employee issues, and bills, there’s sometimes not enough time or mental energy left to dedicate to high-level business...
What Makes Customer Programs So Profitable?
In our recent survey of independent auto shops, we asked what the most cost-effective tools were to bring existing customers into a shop. The most popular tool wasn’t online search or social media (although they did place second and...
It’s Not 2015 Anymore! Does Your Website Produce Leads?
Google frequently changes its requirements to rank highly in search results. If you haven’t managed your web presence in years, you’re probably not getting very much from it. Click here to learn about four things that have changed since...
Prepare Your Auto Repair Shop to Finish the Year Strong
It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids,...
The New Rule of Marketing – Marketing Your Shop in the Age of Social Media
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two...
Why Multiple Websites for One Business Lead to Failure Not Success
Should an auto repair shop have multiple websites? There are plenty of reasons a business could end up with multiple websites. Maybe a friend offered to build you one years ago, but it didn’t perform so you bought one from a...
Why Reviews Are More Important Than Ever for Auto Repair Shops
Have you ever done a search in Google and seen a website that has a star-rating directly below the website’s name? Your shop can show up this way, too! If you have great reviews, this is one easy way to attract customers to your shop....