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Auto repair shop advice

 

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Instagram Is Now a Necessity for Auto Repair Shops

If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking...

Should I Respond to My Auto Repair Shop Google Reviews?

The short answer is yes, but there’s more to it than just posting a quick response.  That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of...

How Do Consumers Search for Auto Repair Shops Online?

There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. Our goal in this blog is to clear up the confusion and help you understand...

Choosing to Be the Best Auto Repair Shop in Town

If you want to be the best auto repair shop in town, you need to be different from your competition in a way that really matters to customers. That’s not as easy as it sounds, but if you can pull it off, your business can be hugely...

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What Makes a Great Auto Repair Shop Employee?

A couple of weeks ago, we talked about the damage that a high-performing jerk can do to your auto repair shop.  It might seem like it’s impossible for your shop to survive without them, until you get rid of them.  Then everyone else’s...

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Why Google AdWords Don’t Work for Auto Repair Shops

If you’ve been disappointed by your results from expensive Google Ads, you’re not alone. In fact, they’re a bad investment for most auto repair shops. View the "Why Google Ads Don't Work for Auto Repair Shops" infographic below for more...

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Don’t Keep the High-Performing Jerk

If you watched more than a handful of cartoons as a kid, you remember all of the evil geniuses.  Their names were different in each show, but they were always trying to rule the world, and the heroes always stopped them.  Did you ever...

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Why Buying Fake Reviews Is a Really Bad Idea

Have you ever seen a repair shop that had a terrible online rating, and suddenly had a great one?  It’s hard to turn a terrible rating around in a few days – you have to have five reviews before Google will show your star rating, so if a...

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Building a Shop, Leaving a Legacy

Whether you built your auto repair shop from the ground up yourself, or you took it over from a previous generation, you want to leave a thriving business behind for your employees, customers and community. Click here for more on how to...

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Keeping Your Customers Safe and Your Bays Full

In many parts of the country, winter is fast approaching.  While the coldest days in most states are December and January, November brings sub-freezing temperatures in dozens of US states. Freezing weather isn’t great for vehicles, of...

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