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Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs.  Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a...

By now you've probably heard about Google My Business and hopefully have set up and/or claimed the Google My Business profile for your auto repair shop. If you haven't, or if you are letting somebody else manage it for you, please read on...

Have you ever noticed that companies love to claim that their customer service is great?  One reason is that it’s not quantifiable.  Unlike claiming to be the cheapest, fastest or most experienced, it’s hard to point to a competitor’s...

It’s that time of the year when everyone makes resolutions.  Most of us make too many of them to ever accomplish them all, and they fall off our calendars one by one, until they’re all gone by the end of February. That’s doesn’t mean it’s...

If you own an auto repair business, you probably know that consumers find local businesses online.  And if you’ve ever bought a website from someone who doesn’t know much about auto repair or search engine optimization, you’ve probably...

When it comes to marketing services, everyone wants to sell you something.  Get your company in front of thousands of eyes!  A picture is worth a thousand words!  Guaranteed results!  Surely if these companies stay in business, they’ve...

Publicly traded companies have some significant advantages over small businesses.  They have big budgets.  Suppliers give them the best prices because they’re so large.  They can build a great process once and save money across a thousand...

Most auto repair shop owners don’t start a business to get rich.  They want to be their own boss, to work in a place where employees are respected, and treat their customers like people and not like cash machines. Every owner, however,...

Maybe you’re growing and you’re out of space.  Maybe you’re trying to get a more noticeable location closer to the main thoroughfare.  Maybe the rent is just getting too high.  Whatever the reason, auto repair shops do move locations from...