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Auto repair shop advice
What Is the Big Picture Goal of Your Auto Repair Shop?
Some repair shop owners start out with big goals. For many, however, the goal of owning a shop instead of working at someone else’s isn’t a world-changing one. Some owners don’t enjoy working for someone else or think they could do a...
Ride Sharing: an Auto Repair Business Opportunity?
Ride-sharing companies have finally hit the peak of the business world, with both Uber and Lyft becoming publicly-traded companies this year. Granted, that process wasn’t a smooth one for them. Nonetheless, there are literally millions...
Boosting Customer Confidence
When customers see (or hear) something that causes them to doubt the quality of your work, they are less likely to be satisfied with that work - even if it was exceptional. Click here to learn how to maintain the appearance of an...
Making an Honest Profit from New Equipment
New equipment can open up new opportunities for business. It can make repairs easier or less frustrating. Also, it’s just fun to have nice, new equipment in the shop. Unfortunately, new equipment can also be a giant waste of money. If...
The One Thing that Generates the Most Profit
It’s expensive to gain a customer. That’s because other shops want those customers, too. In fact, big shops and franchises spend tons of money advertising to get new customers - sending coupons or mailers to their houses, buying Google...
Three Ways to Earn New Business Quickly
Searching well on Google is one of the most cost-effective ways for auto repair shops to earn business, but it doesn’t happen overnight. Click here for three ways to earn business while you’re waiting for your new website to “take hold”...
How to Lose Your Auto Repair Business in One Transaction
A man you’ve never met rides up in a nice truck, and explains he’s a new fleet operator getting ready to set up in town. He’s looking for a dependable auto repair shop to provide service for his fleet vehicles, and he’s heard good things...
Five Steps to Becoming Known For Auto Repair In Your Community
When you open a new shop, it can take years for locals to think of you when they hear the words "auto repair." But there are steps you can take to increase your visibility and memorability, which will speed this process up considerably....
Critical Capabilities: Customer-Focused Growth
At big businesses, revenues are just now starting to come under pressure after a solid decade of growth. Because they are focused on quarterly earnings, their response is predictable; they’ll fire staff, reducing their service quality so...